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Designed with purpose. Made with care.

The Plan

At the heart of our plan is a commitment to authenticity, responsibility, and progress. We design with purpose, carefully selecting materials, refining every detail, and working closely with trusted local suppliers. By embracing sustainable practices, transparent production, and timeless design, we strive to create products that respect people, craftsmanship, and the environment — today and for the future.

The installation of solar panels in our production plant has ensured that 68% of the energy used to manufacture Genuins is now renewable.